This year, we are showcasing each winner of the National Boating Industry Safety Awards via an individualized blog that answers questions posed to each winner. This will allow our readers to get to know each of the winners and see some of their winning materials, too.

The next Q&A blog in our winner series comes to us from Garmin International's Dave Dunn, who is the Senior Director of Marine and RV Sales at Garmin. We spoke with Dave recently and wanted to share our conversation.

1. Congratulations on winning the National Boating Industry Safety Award! Can you please describe your winning entry for our audience? 
   
   At Garmin, our mission revolves around creating products that fuel people’s passions within each of our core five business segments. In all those segments, it is also important for us to consider not only how our products can bring the customer more joy to their sport, but also how they can enhance situational awareness so they can continue pursuing those passions for many years to come. In the marine industry, it is especially important to consider how we can bring new innovative products to the market with exciting features and technology that also can serve a secondary purpose of promoting safety on the water.  From Auto Guidance that helps keep you on the right path and avoid obstacles in our cartography solution, to live sonar helping you avoid obstacles underneath the water, and GPS handheld devices with inReach satellite communication technology to help you in case of distress and much more, all our product categories in marine help promote being a safer boater. 

2. How does winning this award help your company? What partnerships, media coverage or opportunities have you gotten because of it?
   
   It’s always an honor to be recognized for bringing innovation to different markets and winning this award is no different. It shows our commitment to not only developing high-quality products and services, but also thinking beyond a feature set and putting the customer and their needs first. This award has allowed us to work with different industry media outlets to continue promoting the message of boater safety by showcasing how our products can support greater situational awareness and peace of mind on the water. We also had the opportunity to attend IBWSS and speak with attendees about marine tech and the importance of safety innovations on and off the water.
   
   
   
3. What inspired you to promote boating safety?
   
   As a company, we really pride ourselves in how our employees are already passionate about the industries we serve and use our products themselves every day. We cannot really get away from the “work” even when we are away from the office because it shows up in our free time as we are pursuing our own adventures. Many employees serving our marine segment around the globe have their own fishing gear, cruising and sail boats and spend their weekends out on the water. They see firsthand situations which may have been avoided using the right equipment and electronics on your boat and understand how they can help our customers. When the pandemic hit and recreational boating participation soared, many were hitting the water for the first time. We are excited about the marine industry growth the past few years, but understand it is our duty to do more than just sell our products to customers; we must also provide education about how to safety spend time on the water so that they, and everyone around them, can enjoy the sport we all love so much.    
   
   
   
4. What it was like creating your award-winning project or campaign? How much time did it take? How many people were involved?
   
   Garmin is a vertically integrated company, which means all aspects of the campaign we did were created in house. This is something we pride ourselves on since those who worked on this are also passionate about the boating industry and work in it every day. Multiple marketing and sales teams were involved in creating and executing our boating safety efforts throughout the year, from how we position Garmin and our products to the market, to how that fits into our overall strategy and what tactics would appeal most to the marine industry. We launch so many new products each year that it can be easy to lose sight of creating campaigns outside of that. Each year we take a step back and think about what could set us a part in the industry outside of product launches and what new campaigns and ideas support our company objectives while keeping our customers and their needs as the hallmark of everything we do.
   
   
   
5. What was your biggest takeaway from working on this project or campaign?
   
   The biggest takeaway from this campaign is the constant reminder of the importance of situational awareness in boating. Garmin is passionate about the marine industry and pushing the boundaries of new technology, but we also must consistently consider how that technology affects customers on the water and their future endeavors. For us, it is even a reminder outside of marine with the other industries we serve to think about how new technology not only makes a sport more fun or easier for new customers to get access to, but also how it can give them peace of mind to adventure safely.  From our inReach satellite communicators with global two-way messaging, to our kids Bounce smartwatch that gives parents the ability to communicate with their kids from their wrist, to our award-winning Autoland, the world’s first certified autonomous system designed to activate during an emergency to safety fly and land an aircraft without human intervention, and so much more, we are committed to creating new products and technologies so our customers can make the most of the time they spend pursuing their passions.